Tag Archives for " video "

Why is Video Marketing Strategy a Necessity for Success

Dr Abdulrahman Alghareeb

We are living in a world where the visual has been proven as better and even more authentic than the written word. Brochures no longer are enough to sell a product or service. For the most part, those printed material get recycled or just thrown out unread. With a compelling, short and to the point engaging […]

Public Service Announcements (PSAs), What Are They and How Can You Use Them?

Public-Service-Announcements

Public service announcements (PSAs) are a valuable and often overlooked strategy for reaching customers and raising brand awareness. They usually have the look and feel and traditional advertisements but unlike regular advertisements, their purpose is to highlight the importance of a problem or issue, convey information, or promote a behavioural change within a society. They […]

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