Tag Archives for " inbound marketing "

The What, Why and How of a Content Marketing Strategy

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Inbound marketing, content marketing, online marketing? As new media evolves, so do the semantics to describe what is in essence communication. We tend to use the terms inbound marketing and content marketing interchangeably. But that’s ok, as long as you know what your communication objectives are. Let us call our efforts Content Marketing, and define […]

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