Tag Archives for " marketing "

Why Companies should Embrace Social Media

Social media is now a central mainstay of society. Wherever you look, people are scrolling, sharing, tweeting and snapping. The question is, are they coming across your company and your products while doing so? Are they engaging with your brand? If you’re not active on social media, then perhaps you don’t have the necessary organisational […]

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How to prevent social media burnout! 4 quick tips.

Social media is ON –  24 hours a day, 7 days a week. So the 9-5 working hours of a social media manager are blurry at best. Can you maintain a work/life balance while still creating dynamic content, building your brand presence and engaging with your online community? In real time? We say yes! Here are […]

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Pros and Cons of In-Sourcing Marketing

overworked by hiroo yamagata

Marketing is a critical element of any business. Small businesses rarely understand its impact and choose to in-source this vital function by attaching it to another job function. In this article, we discuss the pros and cons of in-sourcing marketing and its impact on the health of the business. Many business owners feel that their […]

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The Secrets of Successful Video Marketing

Have you ever wondered why some videos do a lot better than others? Why were they able to trigger conversations, build brand loyalty and go viral? In other words, what are the secrets of successful video marketing? The simple answer is that there are no definitive answers; however, from our professional observation, we can categorically state that […]

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