Inbound marketing, content marketing, online marketing? As new media evolves, so do the semantics to describe what is in essence communication. We tend to use the terms inbound marketing and content marketing interchangeably. But that’s ok, as long as you know what your communication objectives are. Let us call our efforts Content Marketing, and define […]
There is one golden rule to ensure a successful corporate video production. This rule has 8 key elements. In this article, we share our experience in corporate video production to guide you to ensure your own corporate video’s success.
This is a story of a wall. Bahrainis don’t need an excuse to come together, nor do they habitually look for affiliation before they make friends. In this film, we explore how a wall – which traditionally divides people – actually brought people together
The short term goal of the North Manama Causeway falls within the Ministry of Works strategic roads master plan, and aims at easing the traffic movement along Al Fateh Highway at its intersections with King Faisal Highway and Shaikh Hamad Bridge, as well as providing access to Bahrain Bay and Bahrain Financial Harbour. The long […]
Dr Ahmed Elmetwally is one of the leaders from the Ministry of Works responsible for the North Manama Causeway project. We worked with Dr Elmetwally over several weeks to create an illustrated video showing the technicalities and innovations adopted in the NMC project. Here he is reflecting on the relationship we have developed together.