Tag Archives for " digital marketing "

The What, Why and How of a Content Marketing Strategy

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Inbound marketing, content marketing, online marketing? As new media evolves, so do the semantics to describe what is in essence communication. We tend to use the terms inbound marketing and content marketing interchangeably. But that’s ok, as long as you know what your communication objectives are. Let us call our efforts Content Marketing, and define […]

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Video Marketing Trends in 2016

With only one day left for 2015 to leave its mark, are you ready for 2016 and what it brings in video marketing trends? We’ve said it several times, video is the essence of marketing, but how will 2016 shape the way we use video, and what are the video marketing trends that will take […]

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