The Uses of Corporate Videos

This “stickiness” is the Holy Grail for successful communicators. This single goal is what distinguishes good information outlets. Videos are the most effective vehicle to deliver pertinent, topical and consistent information.

Mahmood Al-Yousif

The uses of corporate videos are many, as there are many areas which can directly benefit from corporate videos; from explaining the company’s processes, creating training material, celebrating a company win, documenting a staff activity, production of sales presentations and of course telling the overall company story. Creating such videos protect the company’s investment. The message a corporate video contains continues to be displayed in a consistent manner regardless of the number of times the video is shown! Video is quite prevalent. Due to current technologies, they are no are longer restricted for display on television screens, in fact, research confirms that the majority of videos are now watched online and on mobile platforms like smart phones, iPods/iPads/iPhones, projection systems, giant LED screens, uploaded to the various video sharing websites like Facebook and Youtube, produced as Podcasts and webisodes made available for downloading and viewing offline or streamed online on a company’s website.

Consider the following areas which can directly benefit from telling the story through a corporate video:

Corporate communications: video augments and enhances printed press releases, allowing you to not only integrate such media releases into your own website, but also distribute them to television channels for broadcast.

Corporate briefings: video allows you to communicate with your stake-holders in a rich, compelling and an engaging way which retains their attention and loyalty.

Corporate events: company events like AGMs, presentations, conferences, seminars, product demonstrations, analysts reports all lend themselves excellently to video.

Trade shows: the whole intention of participating in a trade show is to exhibit the company and its products and gain market mind-share. Short, looping, high-impact exhibition reels can be produced to reenforce the company’s messages and invite visitors to step into your booth, thus presenting you and your staff the opportunity to convert those leads into real prospects.

Public relations: a video allows for direct engagement with the audience. Due due to the production techniques, visual aids can be integrated within the video to re-enforce your message.

Guided tours: are not restricted to showing off facilities or countries, video guided tours can also be adapted to offer a comprehensive view of products, processes or procedures.

Human resources: can benefit enormously from corporate videos where HR policies and procedures are explained in a unified and consistent manner. Just imagine how much a company can save in time and effort due to this alone.

Training: is one of the major costs for most companies of all sizes. Creating well thought out training videos can impact the company’s bottom line positively as these videos can reduce the time it takes to train personnel and help them become more productive. These videos can be produced in multiple languages too, if necessary, for different types of subjects and audiences. Think safety videos for example.

Induction videos: getting the right employees and partners in business is probably one of the most critical aspect of sustaining business success. Creating induction videos to take prospective employees on a guided tour of the work environment, the company’s policies, the country, the available schools and the entertainment and shopping options available are very strong inducements for prospective employees to positively consider working for the company.

Testimonials: one of the best marketing methods is to get your customers to sing your praises; however, ensure that what’s being said is believable, record it, package it properly and use it in your corporate or even use it as-is on your website.
These are just a few of the areas where video would be necessary and welcome, but we have many more!

The value of corporate videos is immense, and of course, the videos need to be thought through and professionally produced. Please contact us to start the discussion. We're sure we can create an appropriate video for your enterprise at a fair price.

Want to know how much producing some of these videos is? Click here to find out.

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