Category Archives for "Video Marketing"

Video Marketing Trends in 2016

With only one day left for 2015 to leave its mark, are you ready for 2016 and what it brings in video marketing trends? We’ve said it several times, video is the essence of marketing, but how will 2016 shape the way we use video, and what are the video marketing trends that will take […]

Why is Video Marketing Strategy a Necessity for Success

Dr Abdulrahman Alghareeb

We are living in a world where the visual has been proven as better and even more authentic than the written word. Brochures no longer are enough to sell a product or service. For the most part, those printed material get recycled or just thrown out unread. With a compelling, short and to the point engaging […]

Beyond Kindness: Proper Corporate Responsibility for Companies Using Video

Corporate Responsibility (CR) is a broad and occasionally misinterpreted term. Corporate responsibility incorporates three main pillars and is much more than Ad hoc acts of kindness, employee involvement in beach clean ups and blood drives that are just micro responsibility initiatives within a much bigger scope of corporate responsibility. These are Social, Economic and Environmental responsibility. […]

Why Use Video Marketing?

What is video marketing? Video marketing is creating and distributing unique video content that answers the needs of your customers with the goal of getting them to take action. Video production is just one element of the video marketing process. Video marketing is strategy backed and incorporated into your wider marketing efforts taking into account […]