What thoughts cross your mind when you think of the creation of a corporate video for your organisation? Expensive? Complex? Time consuming? Yes, those are valid thoughts. And yes, in some cases, video can be expensive and complex. However, in the majority of situations today, coupled with a well thought out strategy, those conditions are […]
People respond to what they see, hear and feel. Stories get told and retold again. Using video can maximise your company’s presence while keeping your message intact. Video for Exhibitions and Conferences is particularly helpful. Have you ever tried to tell a story of an event and found yourself forgetting key pieces of information? Most of […]
Have you ever wondered why some videos do a lot better than others? Why were they able to trigger conversations, build brand loyalty and go viral? In other words, what are the secrets of successful video marketing? The simple answer is that there are no definitive answers; however, from our professional observation, we can categorically state that […]
There is one golden rule to ensure a successful corporate video production. This rule has 8 key elements. In this article, we share our experience in corporate video production to guide you to ensure your own corporate video’s success.
With only one day left for 2015 to leave its mark, are you ready for 2016 and what it brings in video marketing trends? We’ve said it several times, video is the essence of marketing, but how will 2016 shape the way we use video, and what are the video marketing trends that will take […]