Category Archives for "Inspiration"

Things that make us go WOW!

The Secrets of Successful Video Marketing

Have you ever wondered why some videos do a lot better than others? Why were they able to trigger conversations, build brand loyalty and go viral? In other words, what are the secrets of successful video marketing? The simple answer is that there are no definitive answers; however, from our professional observation, we can categorically state that […]

On storytelling and tools, which drives which according to George Lucas

george-lucas

George Lucas was interviewed by Charlie Rose recently in which Mr Lucas asserted: Whenever there’s a new tool, everybody goes crazy and they forget that there’s a story and that’s the point. You’re telling a story using tools, you’re not using tools to tell a story. Which is something I completely and unequivocally agree with. […]