Category Archives for "Inspiration"

Things that make us go WOW!

Pros and Cons of In-Sourcing Marketing

overworked by hiroo yamagata

Marketing is a critical element of any business. Small businesses rarely understand its impact and choose to in-source this vital function by attaching it to another job function. In this article, we discuss the pros and cons of in-sourcing marketing and its impact on the health of the business. Many business owners feel that their […]

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The Daily Huddle at Gulf Broadcast

The Daily Huddle at Gulf Broadcast

People go into business to make money. Right? Maybe. But that’s definitely not the primary reason for starting a business. Most entrepreneurs start businesses to answer needs, to solve problems and to make people’s lives better. In order to achieve those objectives, a business needs to be sustainable and predictable. All of these are achieved […]

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Video for Exhibitions and Conferences

secrets of successful videos

People respond to what they see, hear and feel.  Stories get told and retold again.  Using video can maximise your company’s presence while keeping your message intact. Video for Exhibitions and Conferences is particularly helpful. Have you ever tried to tell a story of an event and found yourself forgetting key pieces of information?  Most of […]

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The Secrets of Successful Video Marketing

Have you ever wondered why some videos do a lot better than others? Why were they able to trigger conversations, build brand loyalty and go viral? In other words, what are the secrets of successful video marketing? The simple answer is that there are no definitive answers; however, from our professional observation, we can categorically state that […]

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On storytelling and tools, which drives which according to George Lucas

george-lucas

George Lucas was interviewed by Charlie Rose recently in which Mr Lucas asserted: Whenever there’s a new tool, everybody goes crazy and they forget that there’s a story and that’s the point. You’re telling a story using tools, you’re not using tools to tell a story. Which is something I completely and unequivocally agree with. […]

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