Category Archives for "Content Marketing"

Pros and Cons of In-Sourcing Marketing

overworked by hiroo yamagata

Marketing is a critical element of any business. Small businesses rarely understand its impact and choose to in-source this vital function by attaching it to another job function. In this article, we discuss the pros and cons of in-sourcing marketing and its impact on the health of the business. Many business owners feel that their […]

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The What, Why and How of a Content Marketing Strategy

content-marketing-strategy-what-why-how

Inbound marketing, content marketing, online marketing? As new media evolves, so do the semantics to describe what is in essence communication. We tend to use the terms inbound marketing and content marketing interchangeably. But that’s ok, as long as you know what your communication objectives are. Let us call our efforts Content Marketing, and define […]

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