Digital Marketing Executive (PPC/SEO/SEM)

We believe that businesses have good stories to tell. We know that our clients would rather dedicate their time on their business; so we become their most ardent fans and guardians of their stories. We tell our clients’ stories through engaging, compelling and well crafted films which empower their culture. We do that by engaging expert, dedicated and creative individuals with very high professional ethics who take pride in the films they craft and stories they tell.

We’re looking for a digital marketing executive with vision and expertise in PPC, SEO, SEM who will help us achieve this vision.

How to Apply

If you’d like more information about any of jobs or to have chat about anything work related please get in touch. To apply for any of the roles listed on our website please email your CV with a cover letter to careers@gulfbroadcast.tv

Job Purpose and Scope

The role of the Digital Marketing Executive is focused towards generating revenue for our clients by leveraging digital marketing effectively.

Key Responsibilities:

  • Google Adwords & Analytics Specialist
  • Facebook & Instagram Marketing Specialist
  • Manage, execute and optimize search engine marketing (SEM) and Google Display Network (GDN) based display and contextual campaigns across various search platforms for multiple geographies
  • Undertake activities such as keyword research, keyword categorization, writing ad copies, identifying optimum landing page, and campaign mapping
  • In-depth keyword and audience research, Competition analysis, Web Site analysis, creating multiple ad copies and split testing of campaigns across multiple advert groups
  • Progress report of online marketing Campaigns
  • Experience in planning and executing of digital media campaigns (eg, pay per click search engine marketing, paid inclusion, and other pay for performance marketing)
  • Preferred experience in managing medium or large campaigns for E-commerce clients
  • Should be able to establish keywords and placements strategies (list building and keyword expansion)
  • Carry out Remarketing and Display campaigns on a large scale
  • Skill of writing clear, concise search ad copies to attract high CTR
  • Develop new search engine marketing campaigns key focus will be on strategy development, execution and optimization
  • Managing SEM budgets and Daily/Weekly/Monthly Activities
  • Knowledge of automated bidding, setting up of manual bidding, keyword optimization, negative keyword exclusion
  • Knowledge of advanced analysis and reporting on PPC campaigns through Google Analytics
  • Can create goals, create events and report on their performance
  • Understanding contributors to site conversions, define multiple sales funnels and identify customer behavior / cart abandonment
  • Good knowledge of Google Webmaster and Google Analytics
  • Achieve the targeted ROI for all Ad spends on a daily/weekly/monthly basis
  • Process implementation, including defining and tracking programs
  • Optimization and bid management of PPC campaigns
  • Analyze Clicks and Conversion data, ad expenses and ROI

Desired Candidate Profile:

  • 2-4 years experience in running PPC through Google AdWords
  • Must have search engine marketing (PPC marketing) experience with an emphasis on the technical/analytical skills required to improve campaigns
  • Proficiency in MS Excel, PowerPoint, and Word
  • Optimization experience at Keyword, Title tag, Meta tag level
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
  • Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
  • Desired: Knowledge of HTML/CSS and WordPress website administration
  • Must be Google Certified Adwords Professional
  • Preferably has worked on campaigns for ecommerce sites (strong advantage)
  • Bachelors Degree