On storytelling and tools, which drives which according to George Lucas

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George Lucas was interviewed by Charlie Rose recently in which Mr Lucas asserted: Whenever there’s a new tool, everybody goes crazy and they forget that there’s a story and that’s the point. You’re telling a story using tools, you’re not using tools to tell a story. Which is something I completely and unequivocally agree with. […]

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The Ultimate Guide to Social Media in Multiple Languages

The Ultimate Guide to Managing Dual language and Multilingual Social Media Accounts Introduction For many companies and brands maintaining multilingual social media accounts are a necessity. Do you really need multilingual social media accounts? Before embarking on multilingual social media it’s worth looking at your existing fan base to see if your followers actually use […]

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Video Marketing Trends in 2016

With only one day left for 2015 to leave its mark, are you ready for 2016 and what it brings in video marketing trends? We’ve said it several times, video is the essence of marketing, but how will 2016 shape the way we use video, and what are the video marketing trends that will take […]

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Video Production Trade Secrets shared in Exclusive Workshops

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Ok, so we decided it was time to share some of our wisdom and give the people of Bahrain the 411 on video production. Yes, we’re giving away video production trade secrets in an exclusive workshop. Why? Well, although some might think that video production isn’t a terribly difficult feat, it isn’t a simple point […]

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