The What, Why and How of a Content Marketing Strategy

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Inbound marketing, content marketing, online marketing? As new media evolves, so do the semantics to describe what is in essence communication. We tend to use the terms inbound marketing and content marketing interchangeably. But that’s ok, as long as you know what your communication objectives are. Let us call our efforts Content Marketing, and define […]

The Secrets of Successful Video Marketing

Have you ever wondered why some videos do a lot better than others? Why were they able to trigger conversations, build brand loyalty and go viral? In other words, what are the secrets of successful video marketing? The simple answer is that there are no definitive answers; however, from our professional observation, we can categorically state that […]

Gulf Broadcast produces Bahrain’s first Arabic FAST Stroke Awareness Video

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Deeply believing in the power of video to raise awareness of critical issues, Gulf Broadcast embarked on the production of the first Arabic FAST Stroke Awareness video for RCSI Bahrain as part of our continued CSR effort. Did you know that the incidence of stroke among Bahrainis has almost doubled since 1995? Gulf Broadcast started a […]

On storytelling and tools, which drives which according to George Lucas

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George Lucas was interviewed by Charlie Rose recently in which Mr Lucas asserted: Whenever there’s a new tool, everybody goes crazy and they forget that there’s a story and that’s the point. You’re telling a story using tools, you’re not using tools to tell a story. Which is something I completely and unequivocally agree with. […]