Pros and Cons of In-Sourcing Marketing

overworked by hiroo yamagata

Marketing is a critical element of any business. Small businesses rarely understand its impact and choose to in-source this vital function by attaching it to another job function. In this article, we discuss the pros and cons of in-sourcing marketing and its impact on the health of the business. Many business owners feel that their […]

Continue reading

The Daily Huddle at Gulf Broadcast

The Daily Huddle at Gulf Broadcast

People go into business to make money. Right? Maybe. But that’s definitely not the primary reason for starting a business. Most entrepreneurs start businesses to answer needs, to solve problems and to make people’s lives better. In order to achieve those objectives, a business needs to be sustainable and predictable. All of these are achieved […]

Continue reading

Video for Exhibitions and Conferences

secrets of successful videos

People respond to what they see, hear and feel.  Stories get told and retold again.  Using video can maximise your company’s presence while keeping your message intact. Video for Exhibitions and Conferences is particularly helpful. Have you ever tried to tell a story of an event and found yourself forgetting key pieces of information?  Most of […]

Continue reading

The What, Why and How of a Content Marketing Strategy

content-marketing-strategy-what-why-how

Inbound marketing, content marketing, online marketing? As new media evolves, so do the semantics to describe what is in essence communication. We tend to use the terms inbound marketing and content marketing interchangeably. But that’s ok, as long as you know what your communication objectives are. Let us call our efforts Content Marketing, and define […]

Continue reading